Creating an
E-Commerce Experience for a Rental Studio—Without Online Checkout

Noho Surface & Prop needed a website that made browsing and reserving its extensive inventory of photography props, surfaces, and forms as intuitive as online shopping—without direct online purchasing. As an extension of the established Noho Productions brand, the website adapted the parent company’s visual identity into a specialized digital experience designed around the unique needs of a rental studio.

The solution replaced the traditional e-commerce cart and checkout process with a custom worksheet-based inquiry system, allowing users to explore inventory, organize selections, and submit requests for availability and holds. A clean, catalog-style website with category-based browsing, detailed product pages, and custom functionality created a seamless experience for creative professionals while supporting the studio’s real-world booking workflow.

Creative Services

Website strategy, design, development, and ongoing updates
UI/UX design
Inventory catalog organization
Category navigation and product page design
Custom wishlist functionality
E-commerce inspired user experience design
Integration with the studio’s rental workflow

Results

The completed website delivers the convenience and familiarity of an online shopping experience while supporting a non-transactional rental model. It improved inventory discovery, streamlined hold requests, and provided photographers, stylists, and creative professionals with an efficient way to source studio assets.

Developed as part of a long-term client partnership, the Noho Surface & Prop website has continued to evolve and support the business from its original launch to the present day. This ongoing client collaboration reflects a commitment to creating digital solutions that grow alongside a client’s business needs and deliver lasting value beyond the initial project.